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TEM ROI Calculator
By Mellenie Runion, Marketing

Our TEM ROI Calculator only requires 5 questions to provide a business with the answers for Potential Savings, Potential ROI, and a Payback Period. This calculation is an estimate but a very useful tool for those interested businesses who are getting a rough number they can factor into their budget predictions. Take a minute to try out this versatile tool. Discover what is possible in your business.

Here are the 5 questions:

• What is your telecom annual spend including all services, equipment, and labor?
• Are you using a Telecom Expense Management solution currently?
• Do you currently use Wireless Management tools or services?
• Will you require managed inventory entry, payments and disputes services?
• What is a reasonable project length for you?

Try the ROI Calculator now. It only takes 1 minute!

Energy Productivity
By Chet Thaker, CEO

The industrial “revolution” (starting in the 1780s) displaced human labor with machines that consumed energy to achieve dramatic increases in productivity. Highly Industrialized nations have built their wealth by using energy in ever increasing amounts. A by-product of energy use is carbon dioxide (CO2) and other greenhouse gases (GHG) which warm the planet by retaining atmospheric heat.

After a free ride lasting three centuries, atmospheric temperature has slowly increased, our time for reckoning is now here. If we don’t limit global warming to just two additional degrees centigrade (2°C) by 2050, the warming will catastrophically accelerate and may eventually threaten human habitation of the planet in the next century (while disagreements on details among scientists remain). The 2°C target limit cannot be met without cutting today’s emission levels by at least 50% by 2030 and by 90% by 2050.

Wealth being so integral to all human aspirations, Kyoto Protocols and other discussions among the community of nations are finding a way to accommodate the rights of nations, on one hand, to industrialize (i.e., use more energy and pollute the air) for greater productivity and prosperity, and the dangers of global warming on the other. Human race now has to decouple economic growth from the emissions growth.

Here are a few quick numbers. McKinsey estimates the Global GDP (Gross Domestic Product) show an increase in GDP from $5 trillion in 1950, to $32 trillion in 2000, to $145 trillion in 2050 (U.S. dollars adjusted to 2000). Corresponding emissions of CO2 in 1950 were 9 billion tons, 32 billion tons in 2000, and need to return to 5 billion tons by 2050.

The business community, as a result, now has to adjust to environmental emissions regulations as an integral factor of remaining competitive. And the only way to adjust is by becoming adept at efficiently using energy.

Tracking energy productivity is now the new mantra for EVERY business. This productivity measurement can be something as simple as “Revenue per kBTUs used” or become more sophisticated in terms of “industrial outputs per unit of energy type consumed”. Measuring any organization’s outputs against total energy consumed creates a new level of environmental consciousness in its management. It is a very smart adaptation from regulatory and competitive perspectives. And it is also good for the planet.

Your first step towards achieving peak energy efficiency is to calibrate your current energy performance. E Source estimates that office buildings in the U.S. spends an annual average of $1.34 per square foot on electricity and 18 cents per square foot on natural gas. In a typical office building, lighting, heating, and cooling represent between 54 and 71 percent of the total use depending on climate, making those systems the best targets for energy savings. Industrial processes vary greatly in their energy use and each need to be examined carefully, individually and collectively, for eliminating energy waste.

High energy efficiency has not yet become mankind’s survival strategy… but the urgency for it is not anything less serious.

Improving Your Web Site SEO
By Mellenie Runion, Marketing

SEO (Search Engine Optimization) is the key to being seen on the web. Obviously we all want our pages to be ranked higher.

Here are a few easy tips to get started.

Keep your keywords in mind when creating a page title, white papers, meta tag, and body text. The repetition of these keywords is what your site is being graded on by the spiders. Spiders run around the web (when computer geeks try to add nature into their vocabulary) and check everyone's content. Your site gets a relevance score. A keyword in the body of text and lots of incoming links can really push you higher. 

Make sure you don't overlook the power of using keywords in your headlines (H1 tags) and sub-headlines (H2 or H3). Spiders understand H1, H2, and H3 in the code. H2 and H3 is a perfect opportunity to repeat those keywords and also use additional keywords to substantiate your territorial claim. Sub-headlines also assist people who will only scan your page for the part they want most, so help them out. It would be a shame to waste all these great efforts only to find out it can't be seen.  Make sure your CSS (Cascading Style Sheet) is set to operate with the H1, H2, and H3.

When using images for your site, be sure to include an alt attribute (ALT tag). This is the text description for an image that can be rendered when the image cannot be viewed. Many sites do not contain this information, but search engines have made this part of their criteria in scoring sites.

Keep adding content to your site as much as possible. Spiders will recognize your recent changes and rank your site higher than a site that hasn't changed in weeks.

Remember your SEO site work will not catapult you to the top in one day. With continuous improvements you will start to see forward movement, so make as many strategic improvements as you can and track your progress to the first results page. Woohoo!

Our blog is available for your thoughts and messages. We are posting messages as news becomes available during each month. You can find our blog from the Leadership page on the left side. Or the direct link is http://www.telebright.blogspot.com.

CECConnect
Central East Coast Conference
Ocean City, MD
October 19 - 22, 2008
Guest Speaker, Scott Jonasz

We are proud to announce our newest team members:

Ms. Leena Alex, Programmer
Ms. Christine Kerner, Inside Sales Associate
Mr. Courtney Morrison, Inside Sales Associate